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PORTFOLIO vol.1
2025
#FreedomIsTradition
Brief
The campaign serves as a visual protest against patriarchal norms, encouraging dialogue and critical thinking. Designed for both public spaces and personal engagement, these prints aim to make typography an active force in reshaping social narratives.
Challenges the perception of control as tradition and redefines freedom as the true tradition through a typography-led poster and postcard campaign.
Type
Campaign Design
Collaterals
Postcards
Posters
Year
2024
Duration
2 weeks
Analysis
Core Theme
Typography as a transformative tool in the tension between freedom and law & order.
Objective
Typography should engage and influence thought, driving change.
Challenge
Represent societal tensions through innovative typography, ensuring authenticity and neutrality.
Scope
Focus on gender equality and patriarchal norms.
Keywords
Posters & Postcards
This design disrupts outdated norms and challenges patriarchal control through bold, experimental typography. Each word is more than a message—it’s an act of rebellion, a call to redefine freedom, and an invitation to evolve beyond restrictive traditions.
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