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PORTFOLIO VOL.2
Tanishka Joijode | 2026
Lumi
Brief
Develop a brand for a line of hypoallergenic, organic baby products. The brand should emphasise safety, purity, and gentle care, appealing to parents’ desire for the best for their babies.
Type
Branding and Identity
2024
Year
Collaterals
Shipping Box
Skin care Product
Tote bags
Social media creatives
3 weeks
Duration
Analysis
Target audience
Parents seeking safe and natural products for their babies.
Brand Personality
Reassuring, nurturing,
protective.
Key factors
Key Gateways
Differentiation, Communication
Trust Building.
Market Growth, Brand Positioning,
Emotional Bond.
Market Positioning
Pure, gentle &
practical
Value Proposition
Lumi, a baby care brand that turns pre and post-bath routines into effortless moments of care.
With gentle, multitasking formulations, Lumi brings ease and innovation to modern parenting.
Keywords
MoodBoard
Logo Ideations
Selected Ideation
Colour Palette
Comfort
Hex: #FFFFB6
R255, G255, B182)
C:0 M:0 Y:29 K:0
Care
Hex: #FF8578
R255, G133, B120
C:0 M:48 Y:53 K:0
Calm
Hex: #48D1CC
R72, G209, B204
C:66 M:0 Y:2 K:18
Trust
Hex: #333399
R51, G51, B153)
C:67 M:67 Y:0 K:40
Playful
Hex: #FF72C5
R255, G114, B197)
C:0 M:55 Y:23 K:0
Primary
Colour palette
Secondary
Colour palette
Typography
Gill Sans, a humanist sans-serif font, is the foundation of lumi's textual identity. Its clean lines and warm character align with the brand's approachable and caring nature.
Aa
Gill Sans
Heavy
Gill Sans
Regular
Gill Sans
Regular
Use this for displays and headings.
Use this for Subheadings.
Use this for body copy.
Tagline
The tagline succinctly conveys Lumi's core promise of care and protection.
Logo
Social Media
01
Share real parenting moments through videos and reels.
02
Blend care and elegance in visuals and messaging.
03
Showcase Lumi’s gentle products as essentials for modern parents.
Grid
3 x 1
Grid
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