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PORTFOLIO VOL.2

Tanishka  Joijode  |   2026

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MATCHBOX INITIATIVE

Brief

This project explores matchboxes  as a medium for craft storytelling. Small, inexpensive, and widely circulated, the matchbox is an everyday object that reaches diverse  audiences.

By reimagining its label as a space for storytelling, the project examines how packaging can create new encounters with Indian craft, traditions and bring cultural stories into everyday life.

Type

Cultural Communication 
& Packaging Design

Collaterals

Matchbox Series
Collector's Sleeve 
Informational Inserts
 

Year

 2025

Duration

3 weeks

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Why Matchboxes ?

Matchboxes are everywhere.  Their small size and wide circulation make them an unlikely but effective medium for storytelling.

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Focus

The core intention was that craft revival is the goal, the matchbox is the medium

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Kaavi Art 

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Paitkar Paintings

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Kapdaganda Embroidery

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